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South Africa’s most valued brands 2018

Brand Finance, the world’s leading independent brand valuation and strategy consultancy, released their annual list of South Africa’s most valued brands. These are the top 10.

Brand Finance - South Africa's Most Valued Brands 2018

The list is determined by analyzing the Enterprise Value, Branded Business Value, Brand Contribution, and brand value.

According to Jeremy Sampson, Executive Director, Brand Finance Africa, there has been a great growth in the country’s brands. “Last year we noted the value of the South African 50 top brands was R395 bn, showing a growth of 3% on 2016, so outpacing the growth of the country’s economy. This year the value has jumped by 8% to R426 bn as the economy shows signs of recovery from the Zuma years. The potential for South Africa going forward is huge, especially as new brands such as Capitec emerge.”

South Africa’s most valued brands 2018:

10: Multichoice:

Brand value of R14,3bn

9: Nedbank:

Brand value of R14,8bn

8: Investec:

Brand value of R14,8bn

7: Sasol:

Brand value of R15,6bn

6: Woolworths:

Brand value of R18,1bn

5: Standard Bank:

Brand value of R18,5bn

4: ABSA:

Brand value of R18,8bn

3: FNB:

Brand value of R19,3bn

2: Vodacom:

Brand value of R27,4bn

1: MTN:

Brand value of R44,2bn


MTN’s brand value has grown by 8% over the last year to R44.2 billion, maintaining its leadership as South Africa’s most valuable brand. MTN’s brand value grew primarily because of customers spending more on data services, consistent with a global trend of mobile phones being used to transmit more data at the expense of traditional voice traffic.

FNB had a great year, jumping from 2017s 7th place to 2018s 3rd place. This also makes FNB South Africa’s most valued bank.

Sasol experienced a mass decrease in brand value, dropping 17% to R15.7 billion. Sasol’s exports are particularly vulnerable to exchange rate changes, and the value of the strong Rand relative to the US dollar reduced Sasol’s operating profit by 11%.

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